MARKETING
Its about 3:40 AM as I write this as I do at the start of every day is think about how to market myself more effectivley.
knowing that branding is just not going to happen as with many accountants it seems everyone is caught up trying to brand their name. and faling misarabley, first because it cost million if not 10 of millions of dollars to brand. Instead I have Identified my target market and through effectively copy writing try to craft a message that will resinate with my taget market once I have achieved that. Then my next step is to find a cost effective way to deliver my message to my target market meaning media for me I have found that direct mail is a very cost effective way to reach my target market. It allows me to test different messages as well as measure its effectiveness, as well as get the all important stat I need which is return on my advertising dollar.
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